Last Updated: 26th December 2025

This Privacy Policy explains how William London (“we”, “us”, “our”) collects, uses, and protects personal information when you visit or make a purchase on William-london.com (the “Site”), or interact with any of our services (the “Services”).

By accessing the Site, you agree to the practices described in this Privacy Policy.

If you do not agree, please discontinue use of the Services.

1. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or improvements to our Services. When updates occur, we will revise the “Last Updated” date above. Continued use of the Site means you accept the updated version.

2. Information We Collect

We collect personal information in the following ways:

2.1 Information You Provide to Us

This includes:

• Full name
  
• Email address
  
• Phone number
  
• Billing and shipping address
  
• Payment confirmation details
  
• Account login details (if you create an account)
  
• Information you share when contacting customer support
  

If you choose not to provide certain details, some features of the Site may not function correctly.

2.2 Information Collected Automatically

When you browse the Site, we may automatically receive:

• IP address
  
• Device type and browser information
  
• Pages visited and time spent
  
• Interactions with our emails
  
• Cookies, pixels, and similar tracking technologies
  

This helps us improve user experience, security, and website performance.

2.3 Information From Third Parties

We may receive information from:

• Shopify (our e-commerce platform)
  
• Payment providers who verify and process your payment
  
• Analytics tools to understand browsing behavior
  
• Marketing partners who help deliver relevant advertisements
  
• Fulfillment and shipping partners
  

Any information from third parties is processed in accordance with this Privacy Policy.

3. How We Use Your Information

We use personal information to:

3.1 Provide Products & Services

• Process orders and payments
  
• Send order updates and confirmations
  
• Manage returns and exchanges
  
• Deliver your purchases
  
• Maintain and secure your account
  
• Detect and prevent fraud
  

3.2 Improve the Website

• Enhance the user experience
  
• Optimize website performance
  
• Identify technical issues
  

3.3 Marketing & Personalization

• Send promotional emails and product updates
  
• Show personalized ads
  
• Improve product recommendations. (You may unsubscribe at any time.)
  

3.4 Legal & Safety Purposes

• Comply with applicable laws
  
• Respond to legal requests
  
• Protect our Site and customers
  

4. Cookies

We use cookies and similar technologies to:

• Keep the Site functional
  
• Remember your preferences
  
• Improve performance
  
• Analyze website traffic
  
• Support marketing and advertising
  

Most browsers accept cookies automatically, but you can adjust your settings.

Disabling cookies may impact some features of the Site.

For details about Shopify’s cookies:

https://www.shopify.com/legal/cookies

5. How We Share Personal Information

We may share information with:

• Shopify
  
• Payment processors
  
• Shipping and fulfillment partners
  
• Customer support tools
  
• Marketing & analytics partners
  
• Affiliated companies within our business group
  

We may also disclose information if:

• Required by law or legal authorities
  
• Necessary to prevent fraud
  
• You request or consent to such sharing
  

We do not sell your personal information.

6. Data Retention

We retain personal information only as long as necessary for:

• Fulfilling orders
  
• Operating the Site
  
• Meeting legal requirements
  
• Handling disputes
  
• Accounting and audit obligations
  

Once no longer needed, data is securely deleted or anonymized.

7. Third-Party Websites

Our Site may link to outside websites.

We are not responsible for their content or privacy practices.

We recommend reviewing their policies when visiting external sites.

8. Children’s Data

Our Services are not intended for children.

We do not knowingly collect personal information from individuals under 16.

If you believe a child has provided personal information, contact us to request deletion.

9. Your Rights

Depending on your location, you may have the right to:

• Access your personal data
  
• Request deletion
  
• Request corrections
  
• Restrict processing
  
• Object to certain uses
  
• Request a copy of your data
  
• Withdraw consent
  
• File a complaint with your local data authority
  

To exercise any of these rights, contact us at the email below.

We may need to verify your identity before processing your request.

10. International Transfers

Your information may be processed outside your country of residence.

When data is transferred internationally, we use legally recognized protection mechanisms such as Standard Contractual Clauses.

11. Contact Us

If you have any questions or privacy-related requests, contact us at:

Email: [Jij vult deze in]

Business Name: William London

Address: [Jij vult deze in]